UF Agency: Pioneering Strategic Fintech Marketing for Optimal Reach 0 (0)

In a sector
characterised by intense competition and evolving regulatory landscapes, UF
Agency
has carved out a distinctive niche. Backed by a team of industry
veterans and innovative marketers, UF Agency excels in creating high-impact,
integrated marketing campaigns, particularly in the digital sphere. Their
expertise spans across various segments including fintech companies, online
trading platforms, and digital asset providers.

What sets UF
Agency apart is its commitment to crafting bespoke marketing strategies.
Recognising the unique challenges in fintech marketing, the agency ensures that
each campaign not only increases brand visibility but also establishes
long-term consumer trust and brand loyalty.

Navigating the Complexities of Fintech Marketing

As an
integral part of Ultimate Fintech Group and organisers of the renowned iFX EXPO
series, UF Agency possesses an insider’s understanding of the fintech sector.
This knowledge is pivotal in addressing two of the industry’s main challenges:
standing out in a saturated market and building customer trust.

UF Agency’s
approach focuses on creating top-of-mind brand awareness, while also addressing
the critical need for security and accessibility in customer communications.
Additionally, the agency is adept at navigating complex regulatory frameworks,
ensuring that marketing efforts comply with varying international standards, a
crucial aspect for global fintech players.

The Formula for Effective Fintech Marketing

UF Agency’s
success is rooted in its data-driven, multichannel marketing campaigns that
comply with industry regulations. Recognising the need for dynamic marketing
strategies, the agency continuously adapts and optimises its approaches,
leveraging key performance indicators to measure and ensure success.

PR Creation &
Distribution

The process
begins with a deep understanding of each client’s unique needs, shaping a
tailored PR strategy. The agency’s extensive network across global fintech
publications allows for precise, targeted messaging that resonates with the
desired audience.

PPC Management

Expertise in
Pay-Per-Click advertising helps clients maximise conversions and revenue
growth. UF Agency’s holistic approach encompasses every stage of the PPC
funnel, ensuring ongoing optimisation for sustained success.

Review Management

Understanding
the power of online reputation, UF Agency offers specialised campaigns for
managing public perception, particularly for brokerage firms. This service is
crucial as a significant percentage of consumers rely on online reviews as much
as personal recommendations.

Search Engine Optimisation

Bespoke SEO
solutions provided by UF Agency include a comprehensive range of services from
site assessments and keyword research to on-page optimisation and backlink
strategies. This ensures that clients maintain a competitive edge in search
engine rankings.

UF Agency
combines data-driven strategy with creative digital-first approaches to forge
strong brand presences and drive business growth. Reflecting its evolving
identity and commitment to accessibility, UF Agency has relaunched its website,
inviting visitors to explore its range of services and industry insights.

Meet UF Agency at iFX EXPO Dubai
2024

UF Agency
will participate at the upcoming iFX EXPO Dubai 2024 at the Dubai World Trade
Centre, Za’abeel Hall 6. This key event in the fintech calendar presents a
unique opportunity for potential clients to learn from UF Agency’s team of
marketing experts.

Visit their
booth 95 on the 17th and 18th January 2024 and discover how their expert
insights and solutions can drive your brand’s success in the fintech world.

This article was written by FL Contributors at www.forexlive.com.

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Equities trim losses but is this just a brief respite? 0 (0)

It was down by about 16 points earlier in the session but has since recovered to near flat levels. That has also seen European indices trim losses as well but it remains to be seen if dip buyers are really showing up with much conviction at the moment.

We’ve seen these bounces a few times already last week but ultimately, stocks still came under pressure in Wall Street trading. The only positive today is that bond yields are not really racing much higher amid a struggle in broader market appetite. 10-year Treasury yields are still flat at 4.043% at the moment.

Going back to stocks and the overall outlook for this week, it could really be a tale of two halves. One before the US CPI data and one after the data release. For now, we’re still caught by the pullback from last week but things could really turn around on a softer set of inflation numbers on Thursday.

This article was written by Justin Low at www.forexlive.com.

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France will get below 3% inflation in 1H 2024, says Le Maire 0 (0)

There is that feeling that price pressures might end up becoming fairly sticky at around the 3% mark in Europe, especially after the December numbers here. Le Maire is mainly just doing some politicking here as he has always done, so I wouldn’t read too much into the above remark.

This article was written by Justin Low at www.forexlive.com.

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Eurozone November retail sales -0.3% vs -0.3% m/m expected 0 (0)

  • Prior +0.1%; revised to +0.4%
  • Retail sales -1.1% vs -1.5% y/y expected
  • Prior -1.2%; revised to -0.8%

The monthly reading matches estimates, although it comes after a positive revision to the October reading. Here is the breakdown of the retail sales for the month:

This article was written by Justin Low at www.forexlive.com.

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Stocks dribble lower as the pressure from last week keeps up 0 (0)

The Eurostoxx is now down 0.5%, DAX down 0.5%, and CAC 40 down 0.6% on the day. Meanwhile, S&P 500 futures are also struggling and falling to session lows – down 0.4% on the day:

The selling from last week is continuing, even as bond yields are putting on a more tepid showing so far in European morning trade. 10-year Treasury yields are lightly changed at 4.045% at the moment.

But for equities, the story seems to be that traders and investors are still taking a breather after the new year. In the case of US stocks, last week’s decline was the first after nine straight weeks of gains. So, the declines for now are still nothing too impactful.

This article was written by Justin Low at www.forexlive.com.

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Weekly Market Outlook (08-12 January) 0 (0)

UPCOMING EVENTS:

  • Monday:
    Switzerland CPI and Retail Sales, Eurozone Retail Sales.
  • Tuesday: Tokyo
    CPI, Australia Retail Sales, Switzerland Unemployment Rate, Eurozone
    Unemployment Rate, US NFIB Small Business Optimism Index.
  • Wednesday: Japan
    Wages data, Australia Monthly CPI.
  • Thursday: US
    CPI, US Jobless Claims.
  • Friday: China
    CPI, UK GDP, US PPI.

Monday

The Switzerland CPI Y/Y is expected at
1.5% vs. 1.4% prior,
while the M/M reading is seen at -0.2% vs. -0.2% prior. Inflation has been
within SNB’s 0-2% target range since last summer and even if we get a beat,
it’s very unlikely to trigger a response from the central bank. The market is
now looking forward to rate cuts with the first one expected in June.

Tuesday

The Tokyo CPI is seen as a leading
indicator of National CPI. The Tokyo Core CPI Y/Y is expected at 2.1% vs. 2.3% prior.
The headline inflation rate has been falling steadily thanks to energy
deflation but the Core-Core measure, which excludes food and energy prices, has
been doing the opposite with the rate standing at 2.7%, well above the BoJ’s 2%
target.

There’s no consensus for the US NFIB Small
Business Optimism Index which came in at 90.6 the prior
month
. Given the ISM Services PMI report on Friday, I feel like the market
this time might react to this release, especially if we get a notable dip.
Overall, the index has been in recessionary territory for quite some time, so
it’s worth to keep an eye on it.

Wednesday

Wage growth is of the utmost importance
for the BoJ right now, so the Average Cash Earnings is something to watch out
for. There’s no consensus for the data but the prior
report
saw a rise of 1.5% Y/Y in October with a positive revision to the
September figure.

The Australian Monthly CPI Y/Y is expected
at 4.4% vs. 4.9% prior.
The RBA will meet in February, so they will also get to see another labour
market and quarterly inflation report before deciding on the policy response.
The market is expecting the central bank to cut rates in June.

Thursday

The US CPI Y/Y is expected at 3.2% vs.
3.1% prior,
while the M/M reading is seen at 0.2% vs. 0.1% prior. The Core CPI Y/Y is
expected at 3.8% vs. 4.0% prior, while the M/M figure is seen at 0.2% vs. 0.3%
prior. The market is expecting six rate cuts in 2024 with the first one coming
in March. A hot report might trim the expectations for a March cut to basically
a 50/50 chance, but given last Friday’s data, we might see the market looking
past the CPI report and focusing more on other data.

The US Jobless Claims continue to be one
of the most important releases every week as it’s a timelier indicator on the
state of the labour market. Initial Claims keep on hovering around cycle lows,
which shows us that layoffs have not yet picked up notably, but Continuing
Claims have risen to a new cycle high in the past few months and that’s
indicative of people finding it harder to get another job after being laid off.
This week the consensus sees Initial Claims at 210K vs. 202K prior,
while there’s no estimate at the time of writing for Continuing Claims,
although the last week’s number was 1855K vs. 1886K prior.

This article was written by Giuseppe Dellamotta at www.forexlive.com.

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China ‚wealth manager‘ Zhongzhi goes bankrupt amid property market collapse 0 (0)

Zhongzhi is a shadow banking-linked wealth manager with major exposure to the property sector. Its not a bank so manages to operate outside many of the prudential and regulatory rules governing commercial banks. Shadow banking firms typically sell ‚wealth products‘ to retail and channel the proceeds to real estate developers and other sectors.

  • the filing for bankruptcy has come after the firm failed to repay debt, being mired deep in the property market downturn
  • its assets are insufficient to pay all its debts
  • back in November it apologised to investors and admitted it was insolvent with liabilities circa USD64bn
  • the bankruptcy filing will ease the firm’s asset liquidation, investors will be lucky to recover more than 30% of their money, and it’ll take a long time

This is not just about Zhongzhi, it points to contagion from the property debt crisis more broadly into the financial sector.

This will not be a positive for the China and China proxy trade (looking at you, AUD). Having said that, this is not a surprising development and much negativity on China has been discounted in already.

This article was written by Eamonn Sheridan at www.forexlive.com.

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Week Ahead: CPI releases from the US and China are the highlights 0 (0)

  • MON: Swiss CPI
    (Dec), EZ Retail Sales (Nov), Sentix (Jan), Japanese Tokyo CPI (Dec), Chinese
    Trade Balance (Dec)
  • TUE: EIA STEO; German
    Industrial Output (Nov), US NFIB (Dec).
  • WED: CNN
    Republican Debate; Norwegian CPI (Dec), Chinese CPI/PPI (Dec), Chinese M2
    (Dec).
  • THU: US CPI
    (Dec), IJC (w/e 5th Jan), Japanese Current Account (Nov).
  • FRI: UK GDP
    (Nov), US PPI Final Demand (Dec), Canadian Housing Starts (Dec).
  • SAT: Taiwan
    Presidential/Parliamentary Elections.

NOTE: Previews are listed in day order

Swiss CPI (Mon):

November’s release was markedly cooler than
expected at 1.4% Y/Y (exp. 1.7%), even given the influence of the Rental Rate
increase from mid-2023. However, the SNB’s December forecasts (provided after
the November data) look for inflation to tick up to an average of 1.8% across
Q1-2024. Though, crucially, inflation is seen within the 0-2% target band for
the entirety of 2024. December’s data will be assessed to see if the November
M/M decrease at -0.2% continues, a decline that was driven by reduced fuel, hotel
and holiday pricing with the bulk of this stemming from imported products.
While the Rental Rate remains the headline point for those watching Swiss CPI,
the nation’s statistics office only updates on this quarterly and is next
scheduled for February’s CPI, due around two-weeks before the March SNB policy
announcement.

China Trade (Mon):

There are currently no expectations for the
December Trade Balance (prev. 35.39bln in USD terms) and the Imports/Exports
breakdown (prev. -0.6% and +0.5% respectively). The data will be eyed for a
diagnosis of foreign and domestic demand. In terms of the prior month’s
metrics, exports in November saw a surprise increase (in USD terms) of 0.5% Y/Y
(exp. -1.1%), which ended a six-month streak of consecutive declines. The
unexpected strength in exports was attributed to China’s increasing share in
the global export market, despite overall falling global trade volumes. Key
factors include a shift towards EVs, although some desks suggest Chinese
exporters face challenges such as lower profit margins and limited scope for
further price reductions, potentially impacting export performance in 2024.
Imports last month remained weak and continued to raise concerns surrounding
Chinese domestic demand.

Norwegian CPI (Wed):

December’s print is expected to continue the
incremental downward trend in the Norges Bank’s main measure of CPI-ATE
inflation, which printed at 5.8% Y/Y in November, a figure which matches the
January 2023 reading but was markedly below the 2023 peak of 7.0% from June.
December’s policy announcement from the Norges Bank saw a somewhat unexpected
hike to a likely 4.50% peak, though high inflation and NOK downside were cited
as potential drivers for further tightening. For reference, the Bank’s Q4-2023
CPI-ATE view is 5.83%, roughly in-line with November’s figure. In terms of
December, SEB forecasts a Y/Y print of 5.6% writing that the expected modest
upward surprise has not occurred in the series.

China Inflation (Wed):

The prior month’s release saw inflation print
below expectations across the board, with CPI Y/Y at -0.5% (exp -0.1%), M/M at
-0.5% (exp -0.1%), and PPI Y/Y at -3.0% (exp -2.8%). The decline in consumer
price inflation was driven by a further decrease in food prices, from -4% to
-4.2% Y/Y, and a 0.5% M/M decrease, after accounting for seasonality. Energy
prices also fell by 2.7%M/M, contributing to the deflation. Core inflation,
excluding food and fuel, remained steady at 0.6% in November. Analysts cited by
SCMP expect Chinese inflation to remain low in the near term, but do not
anticipate a deflationary spiral, and suggest core inflation is likely to
increase in the first half of 2024 due to a rise in policy support, potentially
boosting domestic demand and services inflation. SCMP also posits that food and
energy price deflation is expected to lessen due to changing base effects, with
CPI inflation forecast to average 1% in 2024, up from 0.3% so far this year.

US CPI (Thu):

US headline CPI is expected to rise +0.2% M/M in
December (prev. +0.1%), while the core rate is seen rising +0.3% M/M, matching
the rate seen in November. Traders will be looking to see if there is any
resurgence in price pressures that could knock the market’s dovish view of the
Fed’s rate trajectory (currently, the market has priced six 25bps rate cuts in
2024, but the FOMC’s December projections sees only three). November’s report
saw headline inflation continuing to fall, though analysts at JPM noted that
core inflation remains sticky at a level higher than what the Federal Reserve
wants, as elevated wages in the services sector continue to add an element of
stickiness; after that November data, JPM said that it appeared less likely
that the Fed will implement a rate cut in the upcoming March 2024 meeting. This
week’s edition of The Economist notes that the recent fall in inflation might
be a „false signal“; it notes that while goods prices have declined,
services prices continue to edge up, with many rising more quickly than the
pre-pandemic trend, while even house prices saw a rebounded in 2023 (as
mortgage rates now fall back, it leaves risks that house prices could pick-up
further), while an easing in financial conditions as the Fed cuts rates would also
feed into renewed price pressures. „If inflation rebounds the Fed would
have little choice but to keep interest rates elevated, perhaps reviving the
fears of a recession that have all but vanished,“ The Economist said.

US Corporate Earnings (Fri):

According to FactSet, Q4 earnings growth for the
S&P 500 is estimated to be +2.4%, which would mark the second straight
quarter of Y/Y growth for the index. It also notes that these estimates have
been falling as we approach Q4 reporting: in September, analysts expected the
S&P 500 earnings growth rate to be +8.1% Y/Y. Ahead of earnings season,
FactSet’s data shows 72 S&P 500 companies issued negative EPS guidance, 39
issued positive EPS guidance. Looking ahead, a longer-term poll from Reuters
finds that analysts expect US corporate earnings to improve at a stronger rate
this year as inflation and interest rates fall, though concerns surrounding
slower economic growth cloud the outlook. The Reuters poll says that analysts
expect S&P 500 earnings to rise +11.1% this year after +3.1% in 2023. But
analysts want to see solid earnings growth to support lofty equity valuations,
which are currently around 19.8x forward 12-month earnings estimates for the
S&P 500, significantly above the long-term average of around 15.6x.
„The market trading where it is at current levels demands earnings to show
strong growth next year,“ Wells Fargo said. Accordingly, analysts will be eyeing the Q4 earnings report for signs on how higher rates are impacting the
economy and corporate earnings. It will also be interesting to see how
analysts‘ views evolve after Q4 earnings, as some predict Q1 earnings will
weaken at a quick pace.

UK GDP (Fri):

Expectations are for GDP to rise +0.1% M/M in
November (vs. the 0.3% contraction seen in October, despite consensus expecting
an unchanged outcome, the release reported falls in every sector, with services
sector the main contributor for the declines. This, combined with the negative
Q3 GDP print has stoked some concerns over a potential H2 2023 recession. For
the November release, analysts at Investec note that their forecast of +0.2%
would be “too small to prevent a technical recession,” albeit, such a recession
would be “as mild as they come.” In terms of the drivers for a rebound in
production, the desk cites strong retail sales volume growth, lack of NHS
strike action and cooler weather prompting an increase in heating needs. That
said, upside could be capped via the pressure on households and firms from
higher interest rates. Beyond the upcoming release, Investec expects lacklustre
activity to continue into Q1 before recovering later as inflation declines.
From a monetary policy perspective, the upcoming release will likely have
little sway on market pricing for the BoE, with the MPC more concerned about
services inflation and wage growth. However, a particularly soft release could
see markets bring forward current expectations of the first BoE rate cut from
June to May. As a reference point, markets currently price around 120bps of
cuts by year-end.

For more like this, check out Newsquawk.

This article was written by Adam Button at www.forexlive.com.

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Fed’s Logan: We shouldn’t rule out rate hike given recent easing in financial conditions 0 (0)

  • Premature easing of financial conditions could allow demand to pick back up
  • If we don’t maintain sufficiently tight conditions, there is a risk inflation will pick back up, reversing progress
  • Appropriate to consider parameters to guide decision to slow Fed’s balance sheet runoff
  • Labor market ’still tight‘ but continues to rebalance
  • Financial system overall has ‚more than ample‘ bank reserves and liquidity, though no longer ’super abundant‘
  • Inflation in a ‚much better place‘ than last January but Fed’s job is not yet complete
  • We should slow the pace of asset runoff as the Fed’s overnight reverse repurchase balances approach a low level

The Fed’s repo balances should approach a low level around mid-year so we should start to hear more talk about slowing the pace of runoff soon, though I don’t think it will be much of a factor for markets (though others disagree).

Overall, Logan doesn’t sound like someone who is even close to supporting a rate cut.

This article was written by Adam Button at www.forexlive.com.

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